For some time we have been deliberating over the issue of email marketing. All of our competitors use this tool but we have only dabbled in this marketing channel.
The issue for us is that we are constantly bombarded by emails, 99% of which are deleted as they are just not relevant to what we are interested in at the time of receiving the mail. We are annoyed by most of them as we have to sort through them to get to the real email that requires immediate attention. At the end of the day we may read some of the "junk" email to see if anything interesting is happening.
So how do we make sure that our customers don't label us with the same badge.
To start with we only email people who have asked to receive them.
We then use Constant Contact to manage all our mails and lists so if a customer decided to unsubscribe they can safely in the knowledge that we will never email them again. This of course means that they will miss out on some great technical articles and offers that are coming out in the future.
We have also introduced an email archive so it is possible to unsubscribe but still browse the archive when the time is right for the customer.
We are also moving away from "Hard Sell" emails to more informative newsletters containing technical articles and "How To" guides. We will of course use the excellent tracking facilities within Constant Contact to identify customers who have a real interest in certain products and target these groups with tailored offers that will hopefully move them closer to a buying decision.
Anyway if you would like a sneak preview of the archive click the link below:
Monday, March 24, 2008
Effective Email Marketing
Sunday, March 16, 2008
Quooker® - The Instant Boiling Water Tap
Very occasionally exceptional products come along that become the latest "must haves". This is one such product. Available in four designs, Basic, Classic, Design and Modern; this tap is the only one on the market to consistently deliver true fresh, filtered boiling water.
Our tap collection includes four models: Basic, Classic, Design and Modern; and six finishes: chrome, satin chrome, stainless steel effect, brushed chrome, gold-plated brass and bronze. This allows you to find a matching Quooker® tap for every kitchen and mixing tap.
All Quooker taps have a childproof push-and-turn handle. They are also height-adjustable and insulated. The adjustable height comes in handy, for instance, when you want to fill a tall pan or thermos. In this case you adjust the tap to the highest position. The lowest position, on the other hand, is (for example) useful when you want to fill up a small pan with water in your sink. Thanks to the insulated spout, you can do one shortly after the other: just take hold of the spout and slide it up and down.
The Quooker Classic has a classic-style handle and arched spout..
The Quooker Design has a handle with pin and arched spout.
The Quooker Modern has a handle with pin and spout with an angle of 90º.
Safety
The Quooker has a push-and-turn mechanism to prevent unwanted operation. This ensures that children cannot be scalded by the boiling water.
Adjustable outflow
The outflow can swivel and be adjusted in height. This enables you to set it to a convenient height.
It is advisable to remove limescale from the aerator regularly by removing it from the tap and placing it in vinegar. The intervals at which descaling is required depend on the water hardness. Regular descaling will ensure that the aerator does not block and spray water.
Indicator lamp
The indicator lamp on the tap indicates whether the tank is heating up. If the Quooker is not used the indicator will light up several times an hour for short periods. It will also light up once you start the flow of boiling water. If the indicator flashes, the tank is not heating up. In that case you have to reset the unit by switching it off briefly with the power switch, and then switching it on again. If the indicator keeps flashing please contact the manufacturer.
Technical Specifications
Tank PRO3-VAQ
Voltage 230 V
Wattage 1600 W
Capacity 3 litres
Heating-up time cold tank 10 minutes
Standby power consumption 10 W
Tank height 40 cm
Tank diameter 15 cm
Tap hole size 32 mm
Maximum working pressure 8 bar
Safety features maximum pressure
pressure relief valve 8 bar
Water shut-off valve ceramic
HiTAC® water filter High Temperature Activated Carbon
Mounting bracket optional
Approval WRAS certificate no. 0601100
