Effective Email Marketing

For some time we have been deliberating over the issue of email marketing. All of our competitors use this tool but we have only dabbled in this marketing channel.

The issue for us is that we are constantly bombarded by emails, 99% of which are deleted as they are just not relevant to what we are interested in at the time of receiving the mail. We are annoyed by most of them as we have to sort through them to get to the real email that requires immediate attention. At the end of the day we may read some of the "junk" email to see if anything interesting is happening.

So how do we make sure that our customers don't label us with the same badge.

To start with we only email people who have asked to receive them.

We then use Constant Contact to manage all our mails and lists so if a customer decided to unsubscribe they can safely in the knowledge that we will never email them again. This of course means that they will miss out on some great technical articles and offers that are coming out in the future.

We have also introduced an email archive so it is possible to unsubscribe but still browse the archive when the time is right for the customer.

We are also moving away from "Hard Sell" emails to more informative newsletters containing technical articles and "How To" guides. We will of course use the excellent tracking facilities within Constant Contact to identify customers who have a real interest in certain products and target these groups with tailored offers that will hopefully move them closer to a buying decision.

Anyway if you would like a sneak preview of the archive click the link below: